Available for projects

Crafting Digital
Experiences You'll
Love to Use!

Specializing in product design, design systems, and usability — building interfaces that are intuitive, accessible, and delightful across mobile and web.

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3+ Years Experience
20+ Projects Shipped
4.9 Client Satisfaction Rate
Trusted Partners

Companies I’ve Worked With

Trusted by startups, scale-ups, and global teams.

Case Studies

Featured Work

Selected projects — real challenges, research-backed solutions, and measurable outcomes.

How I Work

Design Process

A structured, human-centered approach that keeps users at the center of every decision.

01

Discover

Understanding the user, the business, and the ecosystem through research.

  • User interviews & surveys
  • Competitive analysis
  • Heuristic evaluation
02

Define

Synthesizing research into clear problem statements and opportunity spaces.

  • Personas & JTBD
  • Affinity mapping
  • Design brief
03

Ideate

Generating and prioritizing ideas collaboratively — quantity before quality.

  • Crazy 8s, sketches
  • Information architecture
  • User flows
04

Design

Translating structure into high-fidelity screens with a robust design system.

  • Wireframes & mid-fi
  • High-fidelity UI
  • Interactive prototypes
05

Test & Iterate

Validating assumptions with real users and refining until the experience is right.

  • Usability testing
  • A/B experiments
  • Handoff & support
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Expertise

Skills & Tools

Core Skills
UX Research90%
Information Architecture85%
Wireframing & Prototyping95%
Visual Design88%
Accessibility (WCAG)80%
Design Systems92%
Tools
Figma FigJam Notion Miro Adobe XD Maze Hotjar Zeplin
Design System Mindset

I build with consistency in mind — tokens, components, and documentation that scale across teams and products.

Components Tokens Docs Scalable
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About Me

The Designer Behind the Work

Open to freelance
ASAD — UI/UX Designer
Experience
2025–Now
Open to Freelance
Product Designer
2024–2025
Codioo
Lead UI/UX Designer
2023–2024
Tech Vikings
UI/UX Designer

Hi, I'm Asad — a product designer with 3+ years of experience building apps and websites that people actually find easy to use. I focus on making complicated ideas simple, ensuring every screen I design helps your business grow and keeps your customers happy.

I've worked with everyone from new startups to established teams in finance, e-commerce, and tech. My experience spans from UI/UX design at Tech Vikings to leading design initiatives at Codioo, where I elevated user experiences and drove product vision. My work covers the whole journey — from understanding what your users want, to high-fidelity design, and delivering design-ready handoffs to development teams. I believe the best design is the one you don't have to think about: it just works. Currently, I'm open to freelance opportunities to help ambitious brands and products create exceptional user experiences.

What I Value
Clarity

Designs that communicate instantly, without confusion or cognitive load.

Empathy

Listening first. Building for real people with real contexts and constraints.

Craft

Attention to detail in every pixel, every interaction, every word of copy.

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Social Proof

What People Say

"asad completely transformed our onboarding flow. Conversion improved by 22% in the first month — we couldn't believe the impact of just getting the UX right."
David Kim
Head of Product, FinVault
"Her research process is exceptionally thorough. She doesn't just design screens — she designs reasons. Every component has a why, and that's rare."
Sara Raza
CEO, Nomad Labs
"Working with asad felt like having a co-founder who understood both users and business. She pushed back when needed and always brought data to the table."
Malik Quereshi
Founder, ShopLocal PK
"The design system asad created became the backbone of our entire platform. It's scalable, maintainable, and truly thoughtful."
Jennifer Chen
Engineering Lead, Luminary
"Her accessibility expertise ensured our product was usable by everyone. That's the kind of detail that separates good design from great."
Taylor Singh
Product Manager, CloudNest
"asad's UX research approach gave us insights we couldn't have discovered on our own. Every decision was data-backed and user-validated."
Aryan Khan
Co-Founder, Wellpath
"The turnaround was incredibly fast while maintaining exceptional quality. asad understood our constraints and delivered within aggressive timelines."
Nina Patel
VP Product, NovaTech
"asad completely transformed our onboarding flow. Conversion improved by 22% in the first month — we couldn't believe the impact of just getting the UX right."
David Kim
Head of Product, FinVault
"Her research process is exceptionally thorough. She doesn't just design screens — she designs reasons. Every component has a why, and that's rare."
Sara Raza
CEO, Nomad Labs
"Working with asad felt like having a co-founder who understood both users and business. She pushed back when needed and always brought data to the table."
Malik Quereshi
Founder, ShopLocal PK
"The design system asad created became the backbone of our entire platform. It's scalable, maintainable, and truly thoughtful."
Jennifer Chen
Engineering Lead, Luminary
"Her accessibility expertise ensured our product was usable by everyone. That's the kind of detail that separates good design from great."
Taylor Singh
Product Manager, CloudNest
"asad's UX research approach gave us insights we couldn't have discovered on our own. Every decision was data-backed and user-validated."
Aryan Khan
Co-Founder, Wellpath
"The turnaround was incredibly fast while maintaining exceptional quality. asad understood our constraints and delivered within aggressive timelines."
Nina Patel
VP Product, NovaTech
Ready to collaborate?

Let’s turn your product idea into an experience users can trust and love.

From UX research to high-fidelity UI and developer-ready handoff, I can help you ship with clarity and confidence.

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Get in Touch

Let's Work Together

Have a project in mind? I'd love to hear about it. Drop me a message and I'll get back within 24 hours.

Based in Faisalabad, PK — Available remotely
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Response time: within 24 hours