HELLO

I'm Asad Shahid A
Product Designer.

I design products, design systems, and user experiences that feel clear, intuitive, and delightful across web and mobile.

Companies I’ve Worked With

Trusted by startups, scale-ups, and global teams.

Skills & Tools

Core Skills
High-Conversion Landing Page UI96%
Complex SaaS & Enterprise UI/UX94%
Advanced Web App User Interface Design95%
Trust-Driven E-Commerce UI/UX93%
Native Mobile App UI/UX Design92%
Prototyping & Usability Testing97%
Logo and Branding91%
Tools
Figma FigJam Notion Miro Adobe XD Maze Hotjar Zeplin Artificial Intelligence
Design System Mindset

I build with consistency in mind — tokens, components, and documentation that scale across teams and products.

Components Tokens Docs Scalable

Featured Work

Selected projects — real challenges, research-backed solutions, and measurable outcomes.

More projects are coming soon.

Design Process

A structured, human-centered approach that keeps users at the center of every decision.

01

Discover

Understanding the user, the business, and the ecosystem through research.

  • User interviews & surveys
  • Competitive analysis
  • Heuristic evaluation
02

Define

Synthesizing research into clear problem statements and opportunity spaces.

  • Personas & JTBD
  • Affinity mapping
  • Design brief
03

Ideate

Generating and prioritizing ideas collaboratively — quantity before quality.

  • Crazy 8s, sketches
  • Information architecture
  • User flows
04

Design

Translating structure into high-fidelity screens with a robust design system.

  • Wireframes & mid-fi
  • High-fidelity UI
  • Interactive prototypes
05

Test & Iterate

Validating assumptions with real users and refining until the experience is right.

  • Usability testing
  • A/B experiments
  • Handoff & support

The Designer Behind the Work

Open to Work
Experience
2026–Now
Open to Work
Product Designer
2024–2026
Codioo
Lead UI/UX Designer
2023–2024
Tech Vikings
UI/UX Designer

Hi, I'm Asad — a product designer with 3+ years of experience building apps and websites that people actually find easy to use. I focus on making complicated ideas simple, ensuring every screen I design helps your business grow and keeps your customers happy.

I've worked with everyone from new startups to established teams in finance, e-commerce, and tech. My experience spans from UI/UX design at Tech Vikings to leading design initiatives at Codioo, where I elevated user experiences and drove product vision. My work covers the whole journey — from understanding what your users want, to high-fidelity design, and delivering design-ready handoffs to development teams. I believe the best design is the one you don't have to think about: it just works. Currently, I'm open to work opportunities to help ambitious brands and products create exceptional user experiences.

What I Value
Clarity

Designs that communicate instantly, without confusion or cognitive load.

Empathy

Listening first. Building for real people with real contexts and constraints.

Craft

Attention to detail in every pixel, every interaction, every word of copy.

What People Say

"Finally, I can see my profits! I used to hate looking at my sales data because it was a big mess. This dashboard made everything so clear. Now I know exactly how much I am making in just a few seconds!"
Arslan Khalid
Founder & CEO, Scalecart
"The fastest way to plan a trip. Most travel sites are slow and have too many pop-ups. This is different. It is very airy and fast. I booked my hotel and museum tickets all in one place without any stress."
Ji-hoon Park
Managing Director, Athome Trip
"Professional and easy to talk to. I was looking for a software team but most sites felt too robotic. This site is simple and human. I understood their 4-step process immediately and booked a call right away."
Omar Farooq
Technical Founder, Ahmad Tech
"The best way to show my work. Most developer sites look messy, but this design is very clean and professional. It helps me show my 5+ years of experience in a way that founders actually understand. My project leads have gone up since I started using it!"
Ahmad Shahid
Senior Software Engineer, Launch With Ahmad
"SEO is finally easy to understand. I used to get a headache looking at SEO reports because they were full of big words and messy charts. CTR Boss changed that. The design is so clean that I can see exactly how to improve my rankings without any stress!"
Hamza Sheikh
Operations Manager, CTR BOSS
"The easiest way to buy tools. Buying building materials online used to be a mess, but ELG made it so simple. The checkout is very fast and the design is very clean. I can find exactly what I need for my projects in just a few clicks!"
Zainab Mirza
Creative Director, ELG
"A trusted place for horse lovers. I used to find it hard to trust online horse listings because the sites looked messy and old. Caballoria Equest is different. The design is very clean and easy to use. I found exactly what I was looking for without any confusion!"
Arslan Khalid
Operations Manager, Caballoria Equest
"A beautiful way to shop for books. I usually find online bookstores very hard to navigate, but this one is so peaceful and clean. It feels very respectful to the books it sells. The ordering process was very fast, and I received my books without any issues!"
Omar Farooq
Managing Director, Maktaba Rizviya
"The best tool for finding leads. I used to spend hours trying to find new sales leads, but Scraping Fox made it so simple. The dashboard is very clean and shows me exactly what I need to know. It is a very professional tool that actually works!"
Arslan Khalid
Founder & CEO, Scraping Fox
"Every link looks professional now. I hated how our links looked when we shared them on social media. DwellBoss fixed that instantly. The design is very airy and easy to use. Now, all our shared content looks high-end and gets way more clicks!"
Zainab Mirza
Creative Director, DwellBoss
"No more confusing SEO reports. Most SEO audit tools are full of big words that I don't understand. One-Click SEO is different because it is very simple and human. I fixed my website's main issues in minutes and saw my rankings go up right away!"
Omar Farooq
Managing Director, One-Click SEO
"Legal paperwork made simple. Getting building permits used to take forever because of all the messy paperwork. Hoosh Tech made it so easy. The 4-step process is very clear, and I can see exactly where my application is at any time. A total life-saver!"
Hamza Sheikh
Operations Manager, Hoosh Tech
"The fastest way to get paid. I used to hate the end of the month because of all the messy paperwork. Invocircle is different. It is very airy and simple. I can send an invoice over WhatsApp in just a few clicks, and my clients love how professional it looks!"
Zainab Mirza
Creative Director, Invocircle
"Link building is finally simple. Most backlink sites are very cluttered and hard to trust. This platform is different. It is very premium and easy to navigate. I found high-quality publishers for my clients in minutes and saw a real boost in our rankings right away!"
Omar Farooq
Managing Director, Next Backlinks
"I closed my biggest deal yet. I used to spend hours making proposals that did not even look that good. Pitchzo changed everything. The AI suggestions are very human and the design is so airy. My clients are always impressed, and I can see exactly when they open my file!"
Hamza Sheikh
Operations Manager, Pitchzo
"The best way to find a luxury home. Most real estate sites in Mexico are very slow and hard to use. This platform is a breath of fresh air. It is very fast and the photos look amazing. I found a beautiful property and understood all the details immediately without any stress!"
Arslan Khalid
Founder & CEO, Mexico Property
"Communication is finally clear. Our team used to lose track of client calls all the time because our old app was so messy. Ringfront changed everything. The design is very airy and simple. We can see exactly who is calling and respond in seconds!"
Hamza Sheikh
Operations Manager, Ringfront
"The best way to map data. I used to get a headache trying to organize our database schemas because everything was so technical and cluttered. This tool is a breath of fresh air. It is very clean and professional. I can see the whole picture immediately!"
Omar Farooq
Managing Director, Schema Pilot
"Support feels human again. Most helpdesk tools are so cluttered that our agents were always stressed. Slate Desk is different because it is so airy and simple. Our team is much happier now, and our customers get faster answers because the site is so easy to use!"
Zainab Mirza
Creative Director, Slate Desk
"I finally own my schedule. I used to feel overwhelmed by my calendar because it was so messy and hard to read. Time Train is amazing. The linear design is so clean and professional. I can see exactly what is next and I never miss a meeting anymore!"
Arslan Khalid
Founder & CEO, Time Train
Ready to collaborate?

Let's Turn your Visitors into Customers

From UX research to high-fidelity UI and developer-ready handoff, I can help you ship with clarity and confidence.

Let's Work Together

Have a project in mind? I'd love to hear about it. Drop me a message and I'll get back within 24 hours.

Currently available
Based in Faisalabad, PK — Available remotely

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